Rhetorical spin

About
Rhetorical spin, usually referred to as just "spin", is a rhetorical deception in which a given set of information is interpreted in such a way as to divert or quell criticism which would normally be applied to that information.

Rhetorical spin is like interpretive framing, but applied to a narrower information set. (If framing is the overall game strategy, "spin" might be analogous to a particular pitch.)

Quotes about
Daniel Dennett's "Canons of good spin", from The Evolution of Confusion (talk at AAI 2009): Item 3 means that "spin" is a form of curiosity-stopper.
 * 1) It is not a bare-faced lie.
 * 2) You have to be able to say it with a straight face.
 * 3) It has to relieve skepticism without arousing curiosity.
 * 4) It should seem profound.